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Shaun Escoffery -

"I think for a black artist, and from my experience, people have tried to put me in a box. I’m a black kid from East London, so I must be doing R&B. And to be honest with you, I’ll never be satisfied with that."

 

"You know what? I think it is not looking too bad, and it's getting better all the time. You've got Beverley as the new queen of UK R&B, and you've got the likes of the So Solid and Heartless Crews, and the Misteeqs doing their thing on the garage side of things. There is a lot of talent finally being recognised with The Reelists and the whole UK hip hop scene generally becoming a lot more prominent. Stations like the new BBC 1Xtra can only help to further and support British black music and promote it to a wider audience. However, there is still a massive dominance of US artists in the British urban music scene - a dominance that often causes good UK talent to be missed or passed by.

“I think for a black artist, and from my experience, people have tried to put me in a box. I’m a black kid from East London, so I must be doing R&B. And to be honest with you, I’ll never be satisfied with that. It’s like, as we said, we mentioned different artists like Bjork they have room to experiment and just be artists, and that’s what I want to be. I find that people are not really giving me a chance, especially radio. They don’t really give me a chance or say, ‘Well, you know Shaun, this is something new. It’s not in any genre. It’s good.’ The thing is that they have come back and said, ‘We like it.’ It’s just I think they’re scared to put it on their playlist because it’s slightly different That’s my take on it really. I find that in America there’s a bit more room, a bit more scope for that. They let a few more people in let them through.”

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